Privacy Policy

Last Updated: September 7, 2026

Fallacara Site Services (“Fallacara Site Services,” “we,” “us,” or “our”) respects your privacy and is committed to protecting the personal information you provide when visiting our website, requesting a quote, contacting us, or otherwise interacting with our business.

This Privacy Policy describes the types of information we may collect, how we use that information, the technologies and third-party services we use, how information may be shared, and the choices available to you.

By accessing or using our website, you acknowledge the practices described in this Privacy Policy.

1. Information We Collect

We may collect personal information that you voluntarily provide to us through our website or when communicating with Fallacara Site Services.

Depending on how you interact with us, this may include:

Your first and last name
Email address
Phone number
Property or project address
Information submitted through our contact or quote request forms
The type of service you are interested in
Details regarding your property or proposed project
Photos, documents, measurements, or other project information you choose to provide
Your preferred method of contact
Communications between you and Fallacara Site Services
Any additional information you voluntarily provide

We use this information primarily to respond to inquiries, prepare or discuss estimates, communicate with prospective and existing customers, schedule services, and provide our services.

2. Quote Request Forms

Our website allows visitors to request quotes or additional information regarding our services.

When you submit a quote request, we may collect information such as your name, email address, phone number, property or project location, requested service, and project details.

We may use this information to:

Review your project
Determine whether we may be able to provide the requested service
Contact you regarding your request
Ask for additional project information
Schedule an estimate or consultation
Prepare or discuss a quote
Follow up regarding your inquiry
Maintain records relating to prospective and existing customers

Submitting a quote request does not create a contractual relationship between you and Fallacara Site Services and does not guarantee that we will be able to provide the requested service.

3. Information Collected Automatically

When you visit our website, certain information may be collected automatically through cookies, pixels, analytics tools, and similar technologies.

This information may include:

IP address
Browser type
Device type
Operating system
Approximate geographic location
Referring website or traffic source
Pages visited
Time spent on the website
Links or buttons clicked
Date and time of visits
Website interactions
Advertising identifiers
Cookie identifiers
Information regarding how you arrived at our website

We may use this information to understand how visitors interact with our website, improve website performance, evaluate our advertising, measure conversions, and improve our marketing efforts.

4. Google Analytics

Fallacara Site Services uses Google Analytics to help us understand how visitors interact with our website.

Google Analytics may use cookies and similar technologies to collect information about website activity. This may include information regarding pages visited, interactions with the website, approximate geographic information, device and browser information, traffic sources, and other usage information.

We may use information provided through Google Analytics to:

Understand website traffic
Determine how visitors find our website
Identify commonly viewed pages and services
Measure website performance
Improve the website and user experience
Evaluate the effectiveness of marketing campaigns

Google may process information collected through Google Analytics according to its own policies and terms.

Visitors may be able to control or limit certain Google Analytics data collection through browser settings, cookie controls, or tools made available by Google.

5. Meta Pixel

Our website uses the Meta Pixel, a technology provided by Meta Platforms, Inc.

The Meta Pixel helps us understand how people interact with our website after seeing or interacting with advertisements on Meta platforms, including Facebook and Instagram.

The Meta Pixel may collect or receive information regarding your browser, device, website activity, pages viewed, actions taken on our website, and interactions with our advertisements.

We may use the Meta Pixel to:

Measure the effectiveness of our advertisements
Measure website conversions
Understand whether advertisements result in quote requests or other actions
Improve advertising campaigns
Create advertising audiences
Reach people who have previously visited or interacted with our website
Deliver advertisements that may be more relevant to potential customers

Information collected through the Meta Pixel may be transmitted to Meta and processed according to Meta's applicable terms and privacy policies.

Depending on your location and applicable law, certain uses of advertising technologies may be considered targeted advertising, sharing, or a sale of personal information even when no money is exchanged.

6. Cookies and Similar Technologies

Our website may use cookies, pixels, tags, scripts, and similar technologies.

Cookies are small pieces of information stored on or associated with your device when you visit a website.

We may use different categories of cookies and similar technologies, including:

Essential Technologies: Used for functions necessary for the website to operate properly.

Analytics Technologies: Used to understand how visitors interact with our website and measure website performance.

Advertising Technologies: Used to measure advertising performance, track conversions, create advertising audiences, and support relevant advertising.

Preference Technologies: Used to remember certain selections or preferences where applicable.

You may be able to control cookies through your browser settings and any privacy or cookie controls provided on our website.

Blocking certain cookies may affect the operation or functionality of portions of the website.

7. How We Use Information

Fallacara Site Services may use information collected through our website to:

Respond to inquiries
Provide quotes and estimates
Communicate regarding potential projects
Schedule consultations or services
Provide requested services
Maintain customer and business records
Follow up with prospective customers
Provide customer support
Improve our website
Understand website usage
Measure advertising effectiveness
Improve marketing campaigns
Prevent fraud, abuse, or security incidents
Protect our business and customers
Comply with legal obligations
Enforce applicable agreements
Carry out other purposes disclosed when information is collected

8. How We May Share Information

We may disclose information to third parties when reasonably necessary to operate our website and business.

These parties may include:

Website hosting and website platform providers
Google, including in connection with Google Analytics
Meta Platforms, including in connection with Meta Pixel and advertising
Email and communication providers
Website form providers
Customer relationship management or lead-management providers
IT and security providers
Marketing or advertising service providers
Contractors and professional service providers
Accountants, attorneys, insurers, and other professional advisers
Government agencies or authorities when legally required

These third parties may process information according to their own privacy policies, terms, contractual obligations, and applicable law.

We may also disclose information if reasonably necessary to protect Fallacara Site Services, our customers, employees, property, legal rights, or the safety of others.

9. Advertising and Remarketing

We may use information collected through our website to measure and improve advertising campaigns.

Third-party advertising services, including Meta, may use cookies, pixels, or similar technologies to recognize a browser or device and use information about website activity for measurement, attribution, audience creation, or advertising purposes.

As a result, you may see advertisements for Fallacara Site Services after previously visiting or interacting with our website.

Your ability to control personalized or targeted advertising may depend on the platform, browser, device, and jurisdiction in which you reside.

10. Communications

If you provide your email address or phone number through our website, we may use that information to communicate with you regarding your inquiry or requested services.

This may include communication by:

Email
Telephone
Text message

Providing contact information through a quote request or contact form allows us to contact you regarding that request.

If Fallacara Site Services sends promotional communications in the future, recipients will be provided with applicable opt-out options as required by law.

Standard message and data rates may apply to text messages depending on your wireless carrier and service plan.

11. Data Security

Fallacara Site Services takes reasonable measures intended to protect information against unauthorized access, disclosure, alteration, destruction, or misuse.

However, no internet transmission, website, electronic communication, or electronic storage system can be guaranteed to be completely secure.

Accordingly, we cannot guarantee the absolute security of information transmitted through our website.

12. Data Retention

We may retain personal information for as long as reasonably necessary for the purpose for which it was collected or for legitimate business and legal purposes.

This may include retaining information to:

Respond to inquiries
Maintain quote and customer records
Provide services
Maintain business and accounting records
Resolve disputes
Prevent fraud
Enforce agreements
Comply with tax, insurance, legal, or regulatory obligations

When information is no longer reasonably necessary, we may delete, anonymize, or otherwise dispose of it as appropriate.

13. Children's Privacy

The Fallacara Site Services website and services are intended for individuals seeking property improvement, construction, excavation, paving, or related services and are not directed toward children under 13.

We do not knowingly collect personal information from children under 13 through our website.

If we learn that we have inadvertently collected personal information from a child under 13, we may take reasonable steps to delete the information.

14. Third-Party Websites and Services

Our website may contain links to third-party websites or services, including social media platforms, mapping services, review websites, and other external resources.

Fallacara Site Services does not control the privacy or security practices of third-party websites.

Your use of third-party websites is subject to their respective privacy policies and terms.

We encourage visitors to review those policies before submitting personal information to third parties.

15. Your Privacy Choices

Depending on where you reside and the laws applicable to you, you may have certain rights regarding your personal information.

These rights may include the ability to:

Request access to certain personal information
Request correction of inaccurate personal information
Request deletion of certain personal information
Opt out of certain marketing communications
Request information about how personal information is used
Opt out of certain targeted advertising, sharing, or sales where applicable
Withdraw consent where processing relies upon consent

Not all rights apply in every jurisdiction or circumstance.

We may need to verify your identity before processing certain privacy requests.

To submit a privacy-related request, contact:

amanda@fallacarasiteservices.com

We will respond to applicable requests in accordance with applicable law.

16. New York Privacy Information

Fallacara Site Services is based in New York.

New York consumer protection laws require businesses to avoid deceptive or misleading representations regarding their privacy practices.

We strive to accurately describe the tracking and data practices used on our website and to ensure that any privacy controls made available to visitors operate as represented.

Privacy and data protection laws continue to evolve. Additional rights may apply to visitors located in other states or jurisdictions.

17. Do Not Track and Browser Privacy Signals

Some browsers and devices allow users to send privacy preference signals, including “Do Not Track” signals or other browser-based privacy preferences.

There is not a single universally adopted standard governing all such signals.

Where applicable law requires Fallacara Site Services or technologies used on our website to recognize a particular legally valid browser-based opt-out preference signal, we will endeavor to honor that requirement.

Visitors may also manage certain cookies and tracking technologies through their browser settings or privacy controls available on our website.

18. Business Transfers

If Fallacara Site Services undergoes a merger, acquisition, restructuring, sale, financing, or transfer of some or all of its business or assets, information collected through our website may be transferred as part of that transaction where permitted by law.

19. Legal Requirements

We may preserve, use, or disclose information if we reasonably believe doing so is necessary to:

Comply with applicable laws or regulations
Respond to lawful legal process
Comply with a court order, subpoena, warrant, or government request
Protect our legal rights
Investigate suspected fraud or unlawful conduct
Protect the safety or security of our customers, employees, business, or others
Enforce applicable agreements or policies

20. Changes to This Privacy Policy

Fallacara Site Services may update this Privacy Policy periodically to reflect changes in our website, business practices, technology, third-party services, or applicable laws.

When we make changes, we may update the “Last Updated” date at the top of this Privacy Policy.

Visitors are encouraged to review this Privacy Policy periodically.

21. Contact Fallacara Site Services

If you have questions about this Privacy Policy, our website's privacy practices, or information you have provided to us, please contact:

Fallacara Site Services
New York, United States
Email: amanda@fallacarasiteservices.com